Welcome to The Wisconsin Brown Swiss Association Website
The Wisconsin Brown Swiss Association promotes breeding, showing, and marketing of Brown Swiss cattle through support of the many breeders in the state. Established in 1916, the Wisconsin Brown Swiss Association has an enduring legacy of breed promotion, youth development, and service to the Brown Swiss breed and broader dairy industry.
UPCOMING EVENTS —
August 6-8, 2026 — WI Junior State Fair
August 13-16, 2026 — WI Open State Fair
August 22-26, 2026 — WI Brown Swiss State Show — Alliant Energy Center, Madison, WI
Brown Swiss Heifer Show- Monday August 24 at 1:00pm
Brown Swiss Cow Show- Tuesday August 25 at 8:00am
Judge- Joe Sparrow
September 17-19, 2026 — National Cattle Congress Youth Show — Waterloo, IA
September 29-October 2, 2026 — World Dairy Expo — Alliant Energy Center, Madison, WI
International Brown Swiss Heifer Show- Tuesday September 29 at 2:30pm
International Brown Swiss Cow Show- Wednesday September 30 at 7:00am
Judge- Richard Thompson with Associate Hayden Hauschildt
September 30, 2026 — World Premier Brown Swiss Sale — Madison, WI
November 1, 2026 — Wisconsin Classification Applications Due
November 15, 2026 — All American Entries Due
December 15, 2026 — National Junior Bell Ringer Entries Due
ASSOCIATION NEWS —
— Congratulations to Peyton Voegeli on being named one of the 2026-2027 National Brown Swiss Ambassadors!
— National Protein Genetic Herd Award Winner (30-49 cows) Loehr Dairy LLC.
—Congratulations to National Junior Youth Achievement Winner Dakota Voegeli-Paulson!
— National Progressive Genetic Herd Award Winner (50-99 cows) Spring Grove Dairy.
— Congratulations to Senior National Youth Achievement Winner Zach Schraufnagel!
— National Ira Inman PTPR Herd Award Winner (30-49 cows) Loehr Dairy LLC.
— Congratulations to Senior National Youth Achievement Award Candidate Peyton Voegeli!
— Richard RT Thompson is the Wisconsin new elected National Board Member.
— Congratulations National to Cheese Yield Winner Baelya Jones, Cade & Alice Mikkelson!
— 2025 Continuous Test Herd Award Winner- 40 years Cozy Nook Farm.
— Congratulations to National Youth Production Winner Dakota Voegeli-Paulson!
— 2025 Continuous Test Herd Award Winner- 50 years Armbruster Bros Farm
— Congratulations to Howard Voegeli Memorial Scholarship Winner Peyton Voegeli!
— Congratulations to Peter & Lyn Vail Scholarship Winner Danica Stello!