Welcome to The Wisconsin Brown Swiss Association Website
The Wisconsin Brown Swiss Association promotes breeding, showing, and marketing of Brown Swiss cattle through support of the many breeders in the state. Established in 1916, the Wisconsin Brown Swiss Association has an enduring legacy of breed promotion, youth development, and service to the Brown Swiss breed and broader dairy industry.
UPCOMING EVENTS —
September 30-October 3, 2025 — World Dairy Expo — Alliant Energy Center, Madison, WI (International Brown Swiss Show- Sept. 30 & Oct. 1)
November 20, 2025 — WI Bellringer Contest Deadline — WI Brown Swiss Association
November 15, 2025 — All American Entries Due — BSA Office, Beloit, WI
November 28 - December 28, 2025 — WI Brown Swiss Barn Door Buster Tag Sale — WI Brown Swiss Association
March 6 - 7, 2026 — WI Brown Swiss Annual Meeting — The Cranberry Lodge, Tomah, WI
ASSOCIATION NEWS —
— The First ever WI Brown Swiss Barn Door Buster Tag Sale is set for November 28, 2025! Interested in consigning find the form in the tag sale page.
— Congratulations to the WI Brown Swiss State Show Grand Champions-
Grand Champion- VB Phantom Sinister, Voegeli Farms
Reserve Grand Champion- Brandenburg Richard Valerie, Emerson Brandenburg
HM Grand Champion- Shelburne BR Dells Designer, Joseph & Hayleigh Opsal
— Congratulations to 2025 National Brown Swiss Award winners Guyrand Farms, Loehr Dairy, Cozy Nook Farm, and Auburnvale Dairy!
— Congratulations to the 2025 Pal Award Winner- Jill Armbruster
— Congratulations to the 2025 Retiring Advisor, Junior Service Appreciation Recognition recipient- Heidi Heller