Welcome to The Wisconsin Brown Swiss Association Website
The Wisconsin Brown Swiss Association promotes breeding, showing, and marketing of Brown Swiss cattle through support of the many breeders in the state. Established in 1916, the Wisconsin Brown Swiss Association has an enduring legacy of breed promotion, youth development, and service to the Brown Swiss breed and broader dairy industry.
UPCOMING EVENTS —
March 6 - 7, 2026 — WI Brown Swiss Annual Meeting — The Cranberry Lodge, Tomah, WI
April 22-26, 2026 — WI Dairy Showcase — Alliant Energy Center, Madison, WI
July 6-10, 2026 — National Brown Swiss Convention — Central City, IA
August 22-26, 2026 — WI Brown Swiss State Show — Alliant Energy Center, Madison, WI
ASSOCIATION NEWS —
— The First ever WI Brown Swiss Barn Door Buster Tag Sale is Live!
— Congratulations to the WI Brown Swiss State Show Grand Champions-
Grand Champion- VB Phantom Sinister, Voegeli Farms
Reserve Grand Champion- Brandenburg Richard Valerie, Emerson Brandenburg
HM Grand Champion- Shelburne BR Dells Designer, Joseph & Hayleigh Opsal
— Congratulations to 2025 National Brown Swiss Award winners Guyrand Farms, Loehr Dairy, Cozy Nook Farm, and Auburnvale Dairy!
— Congratulations to the 2025 Pal Award Winner- Jill Armbruster
— Congratulations to the 2025 Retiring Advisor, Junior Service Appreciation Recognition recipient- Heidi Heller